Project SEO Blog 11:

EWT Blogs                      k00121609                    2017

Project SEO

SEO Website Project url: https://k00121609.github.io//SEOEWT

Git-hub repository: SEOProject.

This Blog url name: creativemultimediaprogrammingsb.blogspot.com

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April

1.      Structured data mark-up helper (in WMT Other Resources section):

“You can use the helper to embed structured data right onto webpages, as the tool provides microdata annotations you copy into the page’s HTML. You can then use this information to tag similar pages on your site.”

Here I clicked on the article link for this topic. Then, logged in to Google and was brought to this page on the topic:

Structured data make-up helper actions:

a.      Articles: use article tag

b.      Local Businesses: add Enterprise centre at LIT

c.      Restaurants: add ‘Insomnia’ at LIT

d.      TV Episodes with Ratings: look to see if there’s any LIT ratings on their news page

e.      Book Reviews: check if any publications in Creative Multimedia

f.       Software Applications: look at the Creative Multimedia recent competition winners

g.      Events: highlight my academic calendar of events in the website

h.      Products: products derived from student fyp projects and similar

i.       TV Episodes: in the LIT news section of website

The process for this is to: enter my url, tag data and view html.

1.      Data Highlighter:

This is stated as an alternative to “Web-Master Mark-up.” Using this tool helps Google understand the websites data. The end-product is that Google can “present data more attractively and in new ways, in search results.”

First, Google has updated their Data Highlighter to now cover eight types of structured data, which allows webmasters to easily tag key fields on their sites for the applicable structured data. The tool now includes the following types:

§  Events

§  Products

§  Local businesses

§  Articles

§  Software applications

§  Movies

§  Restaurants

§  TV episodes

To use the tool, you need to login to Webmaster Tools, choose your site and then click “Optimization”, then “Data Highlighter”. It gives you the option to tag a single page or multiple pages, verify the tags, and then “publish” it to Google. The process will take webmasters about 5 minutes for single pages, and 15 minutes of a series of similar pages.

“If your site contains event listings you can use Data Highlighter to tag data (name, location, date, and so on) for the events on your site. The next time Google crawls your site, the event data will be available for rich snippets on search results pages:”

“Note that Data Highlighter can only access pages that have been crawled by Google recently. If Google hasn't crawled or can't crawl some of your pages, such as pages behind sign-in forms, you can't use Data Highlighter for those pages.”

The advice is to create “page sets” that follow a certain structural pattern. I have designed my website so that it is one long scrolling page. Therefore, all the information is one set. From this I have created out-links for more information on the topics included.

Procedure:

·        There is no need to change websites HTML

·        Just highlight data items with the mouse and select their type similar to this next image:

·        As I make the changes there is a window to the right of screen that shows how Google is applying the changes I am making to the website for structured data.

·        When complete I click ‘Publish,’ and Google will apply these patterns to my site.

·        Google can then show this structured data in my snippets.

1.      Metadata:

Usefulness of metadata:

·        For search engines and website visitors

·        HTML attributes that provide concise explanations of the contents of web pages

·        Commonly used on search engine results pages (SERP’s) to display preview snippets for a given page

·        Treat it as an advertisement for my website

Best metadata actions for my website:
Important keywords are first in the sequence: Creative Multimedia, LIT, Awards, Read Review

-Update my news section of the website with the recent Creative Multimedia Student winners

Emotive sentences: Creative Multimedia award success sees….

Written in a natural, clear, readable way- so they will not appear as spam: natural sentences

Keep it short and concise-no longer than 135-160 characters long (though Google has recently been testing longer snippets)

The following is an example of metadata using “rich snippets” of star ratings:

Look at any Creative Multimedia/LIT surveys for: ratings/other data

I have subscribed to this “Search Engine Watch” newsletter on latest search trends:

Adding the metadata to my HTML page:

<head>
<meta name= “description” content= “Here is a precise description of my awesome webpage.”>
</head>

https://searchenginewatch.com/2016/05/26/how-to-write-meta-descriptions-for-seo-with-good-and-bad-examples/#checklist

1.      Search Traffic Queries:

“This section identifies the domains that link to you the most, along with your most-linked-to content. While you most likely won’t see every link that Google’s found for your site, you will see more than if you went to google.com and performed a search for “link:yoursite.com.”

1.      Internal Links:

“Here you can see the top 1,000 pages on your site sorted by the number of internal links to those pages. If you have a small number of pages on your site, you can reverse the sort order by clicking on the Links header.”

“Any pages that show zero internal links have been orphaned and should either be linked to from somewhere on your site, or redirected to an appropriate page if they’re old legacy pages.”

1.      GOOGLE INDEX: Index status:

“The Index Status allows you to track the status of your site within the Google index. How many pages are they showing as being indexed? Are there any worrying trends? Have you accidentally blocked large sections of your site from Googlebot? This is a great place to get the answers to those questions and more.”

1.      Content Keywords:

Most commonly found keywords by the Google crawler as it navigated through my website. (Check for unexpected words as indications of website being hacked)

1.      Fetch as Google:

Here I can view my pages as Google sees them. They return the HTTP response, date and time and HTML code (including the first 100kb of visible text on the page. (If the page looks as I expect it to I can submit it to the index).

2.      Blocked URL’s:

“This section is the place to test out your current robots.txt against any pages on your site to verify whether they can be crawled or not. You can also test out modifications to your robots.txt to see whether they’d work as you anticipate against various pages on your site.”

1.      Sitemaps:

The page shows you the sitemaps that you’ve submitted, the number of pages they found in each, and the number of those pages that they’ve indexed. 

1.      Other Resources:

This section contains links to tools that are outside of GWT, but are of interest to webmasters, such as the Structured Data Testing tool, which enables webmasters to test their schema implementations, the Structured Data Markup Helper, and others.

1.      Author Stats:

With the big push to tie up by-lines to Google+ accounts, this tool allows you to see data for pages which you are the author for, so you’d need to be logged into an account in GWT that you’ve previously set up as an author.

1.      Instant Previews:

This tool allows you to see how your site looks using Google’s Instant Preview feature (the view of your site that can be seen in the search results when you mouse over the double arrows that show up next to a result).

1.      Bing Webmaster Tools: (Check this one)

Now that you’re up to speed on Google Webmaster Tools, don’t forget about another search engine offering a free toolset to webmasters that you should also be using: Bing. See Bing Webmaster Tools: An Overview for a complete guide.

https://searchenginewatch.com/sew/how-to/2191991/google-webmaster-tools-an-overview