Project SEO Blog 12:
EWT Blogs k00121609 2017
Project SEO
SEO Website Project url: https://k00121609.github.io//SEOEWT
Git-hub repository: SEOProject.
This Blog url name: creativemultimediaprogrammingsb.blogspot.com
__________________________________________________________
April
How to create SEO
friendly content:
SEO-friendly content doesn’t have to be difficult or
time-consuming, provided that you understand how on-page SEO can work alongside
your content. Here’s how to create content that both your audience and search
engines will enjoy. The importance of content as a communication tool cannot be underestimated.
This is where I have saved this above article to my "sineadb" Pinterest Board:
1. Objectives of content:
·
Rank
high on SERP’s
Important to understand how
on-page SEO can work along with my content for:
Things to do:
2. Look at Moz Keyword Explorer:
3. Internal and External
Links:
An example of this can be:
5. Titles for my report of my earlier on in the process considerations of the user:
· Authentic
· Adding value with links, internal and external
_____________________________________________________________________________________
Project SEO
SEO Website Project url: https://k00121609.github.io//SEOEWT
Git-hub repository: SEOProject.
This Blog url name: creativemultimediaprogrammingsb.blogspot.com
__________________________________________________________
April
April
How to create SEO
friendly content:
SEO-friendly content doesn’t have to be difficult or
time-consuming, provided that you understand how on-page SEO can work alongside
your content. Here’s how to create content that both your audience and search
engines will enjoy. The importance of content as a communication tool cannot be underestimated.
This is where I have saved this above article to my "sineadb" Pinterest Board:
1. Objectives of content:
·
Rank
high on SERP’s
·
To
reach a wider audience with it
·
Quality
·
SEO
can boost efforts (of reaching target audience)
Important to understand how
on-page SEO can work along with my content for:
·
Search
Engines &
·
Audience
Things to do:
·
Create
and update original content
·
Offer
a unique perspective (that adds value to the particular topic)
·
Not
duplicate content
·
Optimization
of title: use <60 characters
·
Description:
use <160 characters
·
Brainstorming
of ideas and key-word research I have carried out on this
·
Power-words
& direct relevance: help to provide an overview of my websites content
2. Look at Moz Keyword Explorer:
3. Internal and External
Links:
I have internal links
in the form of navigation. External links are plentiful in this website and are
further sources that support my content. These links are to reputable sources
at LIT which have very good credibility. (List these).
An example of this can be:
5. Titles for my report of my earlier on in the process considerations of the user:
· What is my potential audience?
· What are their expectations?
· How can I enhance the user experience?
· Authentic
· Contents Structure
· Editing and proofreading for readability
· Adding value with links, internal and external
Understanding voice search: What are the implications for marketers?
In last year’s Google
IO conference Google CEO Sundar Pichai announced that 20% of search queries
were coming from voice search.
Terms returning voice
search results are query words as would be used in natural speech:
In just the last
year, queries containing ‘Where’ and ‘When’ have risen by almost 300%.
Article on Content
for Answer-Boxes:
Important things for my
website SEO checklist:
j 1.
Good user metrics; bounce rate, average time on
site, pages per visit etc. – Hummingbird
There is
evidence for “user engagement metrics” improving rankings.
Example: “Have 20
seconds? Would love to help testing this. Just follow these quick suggestions…
(link here)
“creating content that
answers the how-to, i-want-to-do,
i-want-to-buy and the i-want-to-know micro-moments that we, as humans, will
always encounter and have the need to search for.”
SUMMARY:
_____________________________________________________________________________
Article on Optimizing Site-Speed:
1. Introduction (stats):
“If an e-commerce site is making $100,000 per day, a 1 second
page delay could potentially cost you $2.5 million in lost sales every year.”
Poor optimization is associated with outdated web protocols,
unresponsive pages, and bloated page size.
2.
Section on
Size:
In last year’s Google
IO conference Google CEO Sundar Pichai announced that 20% of search queries
were coming from voice search.
Terms returning voice
search results are query words as would be used in natural speech:
In just the last
year, queries containing ‘Where’ and ‘When’ have risen by almost 300%.
Article on Content
for Answer-Boxes:
https://searchenginewatch.com/sew/opinion/2414342/google-answer-boxes-the-what-why-and-how
Important things for my
website SEO checklist:
1.
Have a desktop and mobile-friendly website
2.
Rank in the first 20 results
3.
One sentence answering the question ‘in a nutshell’
– do not provide an unnecessarily long answer
4.
Structured content; H1 tag with targeted search
term and if it’s a ‘how-to’ search, provide steps – like the example for ‘how
to unclog a toilet?’
j 1.
Good user metrics; bounce rate, average time on
site, pages per visit etc. – Hummingbird
There is
evidence for “user engagement metrics” improving rankings.
Example: “Have 20
seconds? Would love to help testing this. Just follow these quick suggestions…
(link here)
“creating content that
answers the how-to, i-want-to-do,
i-want-to-buy and the i-want-to-know micro-moments that we, as humans, will
always encounter and have the need to search for.”
SUMMARY:
§
Identify your audience, create personas, make a
moments map (i-want-to-do, I want-to-know, I-want-to-go, I-want-to-buy etc.)
that will allow you to create content that answers all of your user’s needs.
§
Structure your content in a succinct way to clearly
show the answer and steps to get to that answer if required with the necessary
meta data and header tags.
§
Eliminate roadblocks that will stop your users from
doing what you want them to do; click through to the rest of your website,
spend more time on your website and not bounce.
§
Be holistic; create a great mobile and desktop
experience that translates across the entire
user journey – do not make this content great and leave the rest of your
website with uninformative content.
_____________________________________________________________________________
Article on Optimizing Site-Speed:
1. Introduction (stats):
A massive 79% of shoppers who have been disappointed by a
site’s performance say that they’re less likely to use the site again. But what
constitutes ‘disappointed’?
“If an e-commerce site is making $100,000 per day, a 1 second
page delay could potentially cost you $2.5 million in lost sales every year.”
Poor optimization is associated with outdated web protocols,
unresponsive pages, and bloated page size.
2.
Section on
Size:
Mobile connections are usually slower than desktop to begin
with, so further delays are felt even more keenly. This, together with the fact
that Google’s latest mobile update now factors site speed into mobile page ranking, makes it a high value consideration to ensure mobile
pages are sufficiently optimized.
Format, compress, minify
One of the biggest issues on plus-sized websites is pictures. Unless
they’re compressed and resized to suitable formats, they can be over-large and
slow page speed to a crawl.
The HTML should be also as compact as possible. We recommend
stripping out all the unnecessary white space and empty lines.
The next
sections 3 & 4 are from a related article:
One of the biggest issues on plus-sized websites is pictures. Unless
they’re compressed and resized to suitable formats, they can be over-large and
slow page speed to a crawl.
But for photographs, with a wide number of colors and much
finer details, .png can compromise the quality of the image. You might consider
using .jpg files instead, or .WebP, an open source image type format from Google, which supports
both lossy and lossless compression.
The HTML should be also as compact as possible. We recommend
stripping out all the unnecessary white space and empty lines.
The next
sections 3 & 4 are from a related article:
1.
Section on AMP :
https://searchenginewatch.com/2016/10/13/accelerated-mobile-pages-amp-one-year-on-stats-and-infographic/
During testing on the
websites in our study, AMP was found to have a 71% faster load speed for blog
posts, and a reduced page size from 2.3MB to 632kB.
https://searchenginewatch.com/2016/10/13/accelerated-mobile-pages-amp-one-year-on-stats-and-infographic/
AMP
– Accelerated Mobile Pages – is Google’s initiative for
producing more efficient webpages for mobile. It’s a work-in-progress, but
every day brings new developments and more support, customization and
stability.
During testing on the
websites in our study, AMP was found to have a 71% faster load speed for blog
posts, and a reduced page size from 2.3MB to 632kB.
2.
Ad performance
https://searchenginewatch.com/2016/10/13/accelerated-mobile-pages-amp-one-year-on-stats-and-infographic/
https://searchenginewatch.com/2016/10/13/accelerated-mobile-pages-amp-one-year-on-stats-and-infographic/
A DoubleClick study earlier this year compared ad
performance on AMP and non-AMP mobile pages across 150 publishers.
The results are as follows:
§ 80%+
of the publishers realized higher viewability rates
§ 90%+
of the publishers drove greater engagement with higher CTRs
§ The
majority of the publishers saw higher eCPMs (Impact and proportion of lift
varies by region and how optimized the non-AMP sites are)
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