Project SEO Blog 13
EWT Blogs k00121609 2017
Project SEO
SEO Website Project url: https://k00121609.github.io//SEOEWT
Git-hub repository: SEOProject.
This Blog url name: creativemultimediaprogrammingsb.blogspot.com
_______________________________________________________________
April
5G for the future-gov
investment into this in the UK for 5G Infrastructure deployment.
(Search Engine Watch)
________________________________________________________________________
Project SEO
SEO Website Project url: https://k00121609.github.io//SEOEWT
Git-hub repository: SEOProject.
This Blog url name: creativemultimediaprogrammingsb.blogspot.com
_______________________________________________________________
April
5G for the future-gov investment into this in the UK for 5G Infrastructure deployment.
(Search Engine Watch)
________________________________________________________________________
April
5G for the future-gov investment into this in the UK for 5G Infrastructure deployment.
(Search Engine Watch)
________________________________________________________________________
Article on Optimization
at the intersection of search, content, social, mobile and local in 2017:
Article on The
psychology of search intent: Converting moments that matter:
Micro-Moments: How Google understands user priorities:
On
mobile—which has increasingly become the focus of search marketers after
disrupting the way we access
information and shop on
the go—as
well as on desktop,
users use a range of terms, exhibit a range of behaviors, and seek out a range
of answer-types that, according to Google, develop a profile of the user’s
intent. These intent profiles, conveniently articulated by Google as
“micro-moments”, are said to be the critical micro-moments at which users are most
likely to be swayed by search results.
On
mobile—which has increasingly become the focus of search marketers after
disrupting the way we access
information and shop on
the go—as
well as on desktop,
users use a range of terms, exhibit a range of behaviors, and seek out a range
of answer-types that, according to Google, develop a profile of the user’s
intent. These intent profiles, conveniently articulated by Google as
“micro-moments”, are said to be the critical micro-moments at which users are most
likely to be swayed by search results.
“I want to know.”
These
are the types of searches people launch when they
are seeking “information or inspiration”. Users who signify this search
intent typically ask questions like “what did the president talk about today”,
“what’s the phone number to the chamber of commerce”, and “how much money does
a data analyst make?”
These
are the types of searches people launch when they
are seeking “information or inspiration”. Users who signify this search
intent typically ask questions like “what did the president talk about today”,
“what’s the phone number to the chamber of commerce”, and “how much money does
a data analyst make?”
“I want to go.”
These
are location-based
searches that
signal an intent to travel to a location whether that be international,
regional, local or hyperlocal. Users who signify this search intent
increasingly input queries like “restaurants near me”, “directions to the
University” and “lodging in North Lake Tahoe.” Searches like these make
localization an important question for marketers to be thinking about; how are
you reaching people in specific—rather than general—markets?
These
are location-based
searches that
signal an intent to travel to a location whether that be international,
regional, local or hyperlocal. Users who signify this search intent
increasingly input queries like “restaurants near me”, “directions to the
University” and “lodging in North Lake Tahoe.” Searches like these make
localization an important question for marketers to be thinking about; how are
you reaching people in specific—rather than general—markets?
“I want to do.”
When
people want to know how to do something, they
turn to action-oriented “I
want to do searches”. This search intent is signaled by queries that inquire
after methodology like, “How do I get my passport?”, “How do I train my dog?”,
and “How to lose weight.”
____________________________________________________________________________
For the modern
marketer, the opportunity for brand success lies at the intersection between
search, social, content, mobile and local. SEO is the core driver as it helps
ensure material is easy to find online.
Research at
BrightEdge shows that organic remains the largest driver of traffic, with 51 percent of the people arriving on a site coming
from SERPs. When using SEO as a multi-channel asset that can attract visitors
across different touch points, it’s easy to understand how these different
types of marketing intersect to spur growth.
When
people want to know how to do something, they
turn to action-oriented “I
want to do searches”. This search intent is signaled by queries that inquire
after methodology like, “How do I get my passport?”, “How do I train my dog?”,
and “How to lose weight.”
____________________________________________________________________________
For the modern
marketer, the opportunity for brand success lies at the intersection between
search, social, content, mobile and local. SEO is the core driver as it helps
ensure material is easy to find online.
Social is then your
megaphone. It broadcasts a message across the various ‘water-coolers’ of the
online world, helping to engage customers in a personal way, while also drawing
attention to content. These two work together to build visibility and traffic.
The key is creating
content ready to serve customers across various devices and platforms.
Research at
BrightEdge shows that organic remains the largest driver of traffic, with 51 percent of the people arriving on a site coming
from SERPs. When using SEO as a multi-channel asset that can attract visitors
across different touch points, it’s easy to understand how these different
types of marketing intersect to spur growth.
Making a success of the intersection of search, content,
social, mobile and local
Step
1. Analyse my current website:
The important
news that we have all been waiting for, Google has finally announced mobile-first indexing.
The important
news that we have all been waiting for, Google has finally announced mobile-first indexing.
·
to
take mobile search into account for best practice SEO.
Optimizing for Mobile Indexing
(for my report):
1.
Mobile responsiveness:
my site is of a responsive design which lends itself to proper indexing for
mobile. (Add my screen-shot for ‘mobile website optimization by Google
Analysis).
·
to
take mobile search into account for best practice SEO.
·
Google
will continue to index on one page as it does now rather than having a separate
index for website and mobile.
Optimizing for Mobile Indexing
(for my report):
1.
Mobile responsiveness:
my site is of a responsive design which lends itself to proper indexing for
mobile. (Add my screen-shot for ‘mobile website optimization by Google
Analysis).
2.
Mobile Site
Configuration: content and mark-up of my site, check if it’s the same on both
mobile and desktop.
Verified in Search Console.
Step 2. Perform keyword research:
Identify “key-trending words” on my topic
The procedure is to leave a working email and some few business data. However, you can have only one Google Keyword Planner account per website. In that regard, it appears that a person cannot share it with their team. The article though mentions that "unless, of course, you share your account
information."
Identify “key-trending words” on my topic
https://niksto.com/keyword-difficulty/
In a decision to perform a thorough keyword difficulty analysis, it is recommended to extract all the data
regarding links top competitors are getting. Then to approximately
determine how many links my articles need to rank in top 5. However, it is also mentioned that "this needs to be taken with a grain of salt," as different links have different impact. For example, it is always better
to get high quality links than low quality ones. In fact, link which you get
from a high tier website can have the same impact as 100 links from small
websites. (add my brainstorming, analysis etc.)
Google
Keyword Planner:
I
was going to use this as it sounds like a great analyser, but I have later
found out that it is based on paid search not the organic one. However, it is
good to know about and is a good tool for ‘getting key words.’ From this I am
interested in two things:
§ Ad group ideas
(suggested keywords are categorized into potential ad groups)
§ Keyword ideas (a
list with keywords that are closely related to your main keyword)
The procedure is to leave a working email and some few business data. However, you can have only one Google Keyword Planner account per website. In that regard, it appears that a person cannot share it with their team. The article though mentions that "unless, of course, you share your account
information."
How to find keywords
These are tools and approaches that can be used to get
keyword ideas:
These are tools and approaches that can be used to get
keyword ideas:
1) Google auto-suggest and searches related to
Google itself is a keyword suggestion tool. For example, when
you start typing in a phrase the search engine will start completing your
sentences, giving you 10 suggestions as you go.
At the same time, on the bottom of every page there will be
“Searches related to” section. Here, Google will give you eight additional
suggestions that are closely related to your topic.
Google itself is a keyword suggestion tool. For example, when
you start typing in a phrase the search engine will start completing your
sentences, giving you 10 suggestions as you go.
At the same time, on the bottom of every page there will be
“Searches related to” section. Here, Google will give you eight additional
suggestions that are closely related to your topic.
However, due to its limitations, the biggest search engine can
only be used as a way to get basic understanding of the topic. Nevertheless, it
is a solid starting point.
2)
Wikipedia
Oftentimes when we look for something on the internet, we turn
to Wikipedia as a source of extensive knowledge. Even though there are better
sources for particular topics, this website is still considered as the best and
most comprehensive encyclopedia.
Oftentimes when we look for something on the internet, we turn
to Wikipedia as a source of extensive knowledge. Even though there are better
sources for particular topics, this website is still considered as the best and
most comprehensive encyclopedia.
By entering a main keyword in its search engine, you will get
a page with a description. Here, in the table of content, you can get other
relevant topics and sub-categories.
Most of these sub-categories are really extensive and they can
be used as source to additional research. These are referred to as shoulder niches
or niches that are in some way related to our own niche.
3) Quora,
Yahoo! Answers and forums
For some time now, Quora and Yahoo! Answers have been the two
best places for finding answers to all your questions. Nevertheless, every industry
has its own forums that are recognized as good source of information.
The general idea is, that if someone has already looked for
something on forums, there is a high chance they will use the same (or similar)
phrase in Google search bar. By using these platforms, you can easily learn
what are the trending topics, what are people interested in and subsequently,
what is going to bring most traffic to your website.
For some time now, Quora and Yahoo! Answers have been the two
best places for finding answers to all your questions. Nevertheless, every industry
has its own forums that are recognized as good source of information.
The general idea is, that if someone has already looked for
something on forums, there is a high chance they will use the same (or similar)
phrase in Google search bar. By using these platforms, you can easily learn
what are the trending topics, what are people interested in and subsequently,
what is going to bring most traffic to your website.
BoardReader.com is a forum search engine that can be extremely
useful when it comes to collecting keyword ideas from forums and online boards. The process if to enter your keyword in its search box and you’ll be given lots of keyword
ideas directly from forums which you won’t be able to find anywhere else.
4) Google
Trends and Google Correlate
As I mentioned, search volume for keywords is not static and they fluctuate. The article mentions that "if you are an SEO expert, you should recognize rising and falling
trends and act accordingly. This is why many experts like to use Google Trends
as the initial point of their research."
Google Correlate is part of Google Trends. It uses as a scale of
1 to -1 to show the level of correlation between my starting keyword and
all the other phrases. It shows the search patterns where some
keywords are likely to rise or fall together with my main keyword.
As I mentioned, search volume for keywords is not static and they fluctuate. The article mentions that "if you are an SEO expert, you should recognize rising and falling
trends and act accordingly. This is why many experts like to use Google Trends
as the initial point of their research."
If the number of searches per keyword is rising, this means there is the chance of creating great content before the topic becomes too
popular and hard to rank for. Furthermore, Google Trends can show you from
where the majority of the traffic is coming from and give some additional
keyword ideas.
Google Correlate is part of Google Trends. It uses as a scale of
1 to -1 to show the level of correlation between my starting keyword and
all the other phrases. It shows the search patterns where some
keywords are likely to rise or fall together with my main keyword.
6)
Keyword Shitter
This rather simplistic keyword suggestions tool is considered as
one of the most comprehensive tools of its kind on the internet. Besides the
fact that it is easy to use, it provides amazing results.
Using Google Keyword Planner
It is a given opinion in this article that "in
the world of SEO, the only positions that matter are the ones on the first
page. Everything else is insignificant and not worthy your time."
Structure of a keyword
Short-tail keywords are the simplest formation. They only have a
head word. Generally speaking, it is nearly impossible to rank for such a
phrase due to extensive competition. However, they do bring an enormous
traffic.
Medium-tail keywords are just what we are looking for. As you
can presume, 3 to 4 word phrases are extremely sought after. They definitely do
not have the same volume as short-tail keywords but with them, you stand a
chance of ranking.
Long-tail keywords are longer phrases than four words. Even
though they are really easy to rank for, they are often neglected due to their
low volume. However, long tails can also be quite powerful when you rank for a
lot of them at the same time.
This rather simplistic keyword suggestions tool is considered as
one of the most comprehensive tools of its kind on the internet. Besides the
fact that it is easy to use, it provides amazing results.
All a person has to do is type in a keyword and this program will
give you a huge list of suggestions. To refine search there are positive and
negative filters that will include or exclude certain word or phrase.
This tool needs some time to retrieve all the results but it is
more than worth it. (Word of caution – after a while it will start giving
unrelated results. Because of it, you will have to be careful when assessing
them)
After the list is complete it is recommended to go back to Google Keyword
Planner, copy-paste the list of results Keyword Shitter got you add the most
lucrative keywords to your list.
Using Google Keyword Planner
Type a keyword and you will get all the necessary data
regarding volume and keyword difficulty. Additionally, this tool has enormous
number of filters allowing you to change country of origin, search engine,
language, suggested bids etc. (This is recommended as a great
starting point for anybody interested in determining keyword difficulty.)
Moz
Keyword Explorer is part of paid Moz Pro subscription. It gives us four
basic data:
-Difficulty
(shows how hard it is to rank for it)
-Opportunity
(shows click through rate of first ten results)
-Potential
(shows general potential of the word)
It is a given opinion in this article that "in
the world of SEO, the only positions that matter are the ones on the first
page. Everything else is insignificant and not worthy your time."
https://searchenginewatch.com/2016/10/31/complete-guide-to-keyword-research-for-seo/
It is also stated as worthwhile to write about things that
will interest larger audience, not only referring to potential
clients, but also news websites, popular blogs within your niche and industry
experts.
Structure of a keyword
The structure and length of a keyword
is one of the crucial things that are directly correlated to its difficulty and
volume.
There are
certain types of keywords that are significantly more difficult to rank for. On
the other hand, there are those that constantly have high or low volume or may
even fluctuate. A Good example is “Summer Olympics”.
Length of a keyword is another factor
that is important for volume and difficulty. Volume becomes
lower for longer keywords and vice versa. Based on their length, we can
differentiate three types of keywords:
§ Short-tail keywords
(1 to 2 words)
§ Medium-tail
keywords (3 to 4 words)
§ Long-tail keywords
(longer than 4)
When it comes to structure, we can
differentiate:
§ Head (main word or
a phrase which is the centerpiece of the search)
§ Modifier (a word
which can be substituted for other words in order to change a single aspect of
the keywords meaning)
§ Tail (all other
words used to describe or explain our query)
Short-tail keywords are the simplest formation. They only have a
head word. Generally speaking, it is nearly impossible to rank for such a
phrase due to extensive competition. However, they do bring an enormous
traffic.
Medium-tail keywords are just what we are looking for. As you
can presume, 3 to 4 word phrases are extremely sought after. They definitely do
not have the same volume as short-tail keywords but with them, you stand a
chance of ranking.
Long-tail keywords are longer phrases than four words. Even
though they are really easy to rank for, they are often neglected due to their
low volume. However, long tails can also be quite powerful when you rank for a
lot of them at the same time.
When research is carried out it is advised to focus on phrases that have medium volume and low or medium
difficulty (thus medium-tail keywords). ("But, there is a catch. Keyword research
doesn’t stop when you find such a phrase. Instead, you need to focus on those
medium-tail keywords that are performing better than the rest.")
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